Sasha PR Latest News

Latest News

With so many communication vehicles such as e-Newsletters, websites, Facebook etc. you need effective content. That means good copywriting that talks TO your audience rather than talking AT them.

Facebook posts need to be snappy and create interest very quickly. Sometimes they need to be a bit quirky. Everyone is time poor these days so they need to be able to get the point of your communication quickly or they will simply turn off. 

And, remember an image, as always, can make an enormous difference in telling your story.

At Sasha we are finding more clients wanting us to write their copy. We are producing staff newsletters for one of Australia's largest companies and they are having a great impact.

Other clients are getting us to write the copy for their websites and brochures while others need creative ideas for Facebook posts.

Talk to us about your copywriting and creative ideas needs and we will get it 'write' for you.


Social media is providing many ways of communicating your messages. But this also means you need good clear content. Many businesses sort of know what they want to say but when they get to the keyboard the words just don't come. You need content for e-Newsletters, media releases, Facebook posts, website copy, business letters and summarising research papers. The team at Sasha Public relations can help by writing copy for your specific target audience in a style they can understand. Talk to us about your copywriting needs and we will get it 'write' for you.

Communication Award for Newport Surf Club

Newport Surf Club has won the Communications Award at the Surf Life Saving Northern Beaches Awards held at the Dee Why RSL Club in June. Sasha's John Guthrie, the club's publicity officer accepted the prestigious award on behalf of the club.

Communications are very important for Newport with a membership of over 1250 members. The communications campaign has included the reinvigoration of a four page newsletter which is posted out to members and is also available on line.

The club also enjoyed considerable coverage in the local media including the Manly Daily.

Knock Down Rebuild a Hit With Home Buyers

With very little land available in Sydney's established suburbs home buyers are joining the trend towards knocking down and old home and replacing it with a brand new one. Sasha is achieving great media coverage for stories based on KDR projects, for HomeWorld builders, using before and after photos to great effect.

Interviews of families, who have taken on a KDR, are revealing some really interesting human interest tales. KDRs are actually more economical per square metre than renovating.

Surf Club Honour for John

Sasha's Principal, John Guthrie, has been awarded "Committeeman of The Year" by the Newport Surf Club on Sydney's Northern Beaches. Needless to say John is the Publicity Officer for the Club and has lifted the club's image in the local media as well as producing a regular four page newsletter.

Newport, which celebrated its centenary in 2009, is a thriving surf club with over 1250 members, including Nippers. John has had a long association with the club and has served as President and is involved in the organisation of the Pool to Peak Ocean Swim held each year on 2 January.

Design Studio

Sasha has just implemented a publicity campaign for the new Austral Bricks Design Studio in the heart of the Sydney CBD. The campaign included close liaison with consumer and trade media as well as home and architectural magazines.

The media release for the Design Studio launch invoked the theme "Bricks in The City" and Austral Bricks organised a gala launch night.

The initial response to the launch has been great and various media outlets have called for more images as well information and interviews.