We are living in an online world and at times you could be excused for thinking we are speaking a different language. Twitter, Blogs, Facebook, Podcast and others have become part of our everyday life.
It is important though to remember the basics of communication even if the media platforms we are using are much more diverse.
What are the messages we are trying to convey to our target audiences and are those messages consistent?
Is the public relations program in harmony with other parts of the organisation's marketing or are we sending out confusing messages.
It is also worthwhile checking that the organisations visual image is not being distorted by the use of different logo styles or a variety of inconsistent slogans.
That's why a Style Guide is such valuable management tool providing easy reference for team members, particularly in a big company.
There's enough clutter out there without adding to it through our actions.
Talking of basics; there seems to be a tendency on some websites I have visited recently to not show a contact phone number!